Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.Read more »
Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.Read Less
About 50% of all online sales happen on Amazon today. The platform is becoming much more stronger, but now Amazon appears to be pushing out valuable brands, by focusing on their private label offering.
Promoting their own suite of products in a tag-line at the bottom of organic search results seems unfair to some brands, as this is not a tool that they are able to use and it certainly appears to give Amazon an advantage.
On the show today we will be talking about your options if you're a brand in this situation. Kiri has some great insights to help you protect yourself from Amazon's private label suite, while still acknowledging that Amazon is not your platform. Tune in now to find out more.
KEY TAKEAWAYS
MENTIONED IN THIS EPISODE
The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at info@bobsledmarketing.com and get your 2018 updated and revised edition.