Ecommerce Brain Trust
About This Show
Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.
Most Recent Episode
How Can National Brands Compete with Amazon’s Private Label Brands?
3 days ago
It is impossible to deny that, in order to make the most of ecommerce sales, national brands need to be selling on the Amazon platform. Amazon is now providing more competition than ever before with its own private labels. Amazon Basics alone raked in nearly 400 million in revenue last year, and those numbers are on the rise. Yes, national brands should be competing directly, but how should they go about taking on a giant like Amazon? Today, we have with us our industry thought leader, Danny Silverman, from Clavis Insight. Clavis is committed to helping brands protect and enhance brand equity through its powerful analytic tools and targeted growth strategies. As the VP of Business Consulting Services at Clavis, Danny has garnered experience with over a dozen global manufacturers as they battle over ecommerce market space. Due to his range of experience and considerable data on the subject, Danny is the perfect person to help us tackle what seems to be a daunting issue for many national brands. Though the task might seem impossible, Danny is confident that his strategies will allow national brands to successfully compete with Amazon’s private labels. Danny begins today by showing us exactly how private label brands have affected national brand growth to date. Data shows that the private labels are only growing in popularity as Amazon’s name begins to take on the “halo effect.” Amazon no longer hides behind private labels that conceal its name. Instead, Amazon Basics has grown to be a powerhouse and a household name. Even the acquisition of Whole Foods tells us that Amazon is more committed than ever to making its own labels outperform any other national brand. The core threat that brands will be facing is that Amazon’s strategy in all of this is data-driven. No national brand will have as much raw data at its disposal. Danny will describe how within its own private labels. So far, this strategy is working well. What can a national brand to in the face of Amazon’s existing brand strength and wealth of data? Danny’s best practices all involve strategies that will build brand equity. You need to have content that builds consumer trust. You need to be promoting your brand story. Danny agrees with us at Bobsled that headline search ads are an incredible way to gain the top spot in any category. Once your brand is associated with a personal level of trust, you can enter the ring with Amazo
Rated 5 out of
Solid retail industry insights
There aren't a lot of good quality podcasts about Amazon and ecommerce out there for branded manufacturers. The ecommerce braintrust is actually for brands who are already successful but need more insight about ecommerce and online marketplaces. The hosts know their stuff and cover topics that are timely and important for brands.
Date published: 2017-12-12
Rated 5 out of
Great for getting expert insight into Amazon
This show is a perfect way to stay up to date with what's going on in the hectic world of Amazon and it is full of expert insights on how to grow your brand in this competitive marketplace.
Date published: 2017-10-19
Rated 5 out of
A very insightful show.
Very interesting content in this episode. Really looking forward to the next one.
Date published: 2017-10-18