Ecommerce Brain Trust
About This Show
Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.Read more »
Most Recent Episode
Amazon Growth Strategies for Small Brands - Season Rewind
5 days ago
We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics.This week we are sharing with you “How Small Brands Manage Rapid Growth on Amazon” - an episode with Dan Menk, one of the founding members of inVitamin. Dan shared with us some great insights about how inVitamin handled rapid growth, what are the positive and the negative sides of a product going viral and how the brand is planning to manage its strategy going forward. DESCRIPTION Smaller online retail brands face a unique set of ecommerce challenges. Today, we are sitting down with Dan Menk, one of the founding members of inVitamin. inVitamin is devoted to creating all natural wellness products at an affordable price. Dan is going to share how the inVitamin brand has handled rapid growth, and what they are doing to continue that growth well into the future. “We have learned how to stay on top of our inventory in anticipation of those unexpected PR opportunities.” — DAN MENKEver wondered what happens when a product goes viral? Dan is going to share both the positive and the negative side of internet fame. From keeping up with fulfillment to maximizing profits across multiple channels, Dan has the small business perspective that we need. In order for a company like inVitamin to reach over 30 countries, they had to use innovation and creative problem solving to maintain a strong brand presence. KEY TAKEAWAYS Dan tells us all about inVitamin and the grassroots approach to business. inVitamin began as an online retailer only. How Dan is trying to offer a more robust offering for customers on Amazon. Expanding on listings has been a key approach for inVitamin. Since inVitamin is not a large company, keeping up with supply channels has been a real challenge. What happens when a product goes viral. There are many good things on the horizon for inVitamin, and they are trying to grow well. The logistics of working with overseas customers. MENTIONED IN THIS EPISODE Episode 31 www.bobsledmarkting.com inVitaminRead more »
Rated 5 out of
Solid retail industry insights
There aren't a lot of good quality podcasts about Amazon and ecommerce out there for branded manufacturers. The ecommerce braintrust is actually for brands who are already successful but need more insight about ecommerce and online marketplaces. The hosts know their stuff and cover topics that are timely and important for brands.
Date published: 2017-12-12
Rated 5 out of
Great for getting expert insight into Amazon
This show is a perfect way to stay up to date with what's going on in the hectic world of Amazon and it is full of expert insights on how to grow your brand in this competitive marketplace.
Date published: 2017-10-19
Rated 5 out of
A very insightful show.
Very interesting content in this episode. Really looking forward to the next one.
Date published: 2017-10-18