Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.Read more »
Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.Read Less
DESCRIPTION
Although Amazon wants to simplify things for customers, this doesn't always translate in a similar way for sellers. Today's topic is about a point of frustration for newer sellers and vendors on Amazon, and a cause of concern for brands.
Merchants don't want a high product return rate because of the implied costs, but they have little control over what happens on Amazon. It can be useful for newer merchants on Amazon to get an idea of what kind of return rate they can expect on Amazon because they can consider it into their pricing model. Another reason is that Amazon has a big problem with brands that have a higher return rate than the norm for each category and usually they will investigate such cases.
Bobsled Project Manager Armin Alispahic is back on the show today, and since he’s an Amazon encyclopedia of knowledge, we asked him to break down product returns on Amazon and explain what a high product return rate could mean for your brand.
Join us! Armin has some great tips to help you mitigate return rate issues.
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