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Episode Info: In the fifth episode of the eClinic Marketing Podcast, I ask a very important question to all clinic owners out there: Why aren’t you asking your customers for their email addresses? The only logical answer here is that you just don’t know how important it is, which is why I’m here to tell you. Yes, I know you have a Twitter account and a Facebook account, and those things are important, but your customer’s email address is the most important asset for most businesses, and it’s no exception for those who own their own clinic either. Why? Because think about it – when you email someone, you’re contacting them directly. The only thing your message is competing with is other messages in one’s inbox, and we all know how we often can’t leave any emails unanswered. For some of us, it’s the first thing we check when we wake up in the morning – or we have notifications on our mobile devices that let us know the moment a new email comes out way. With social media, you’re competing with tons of noise and when you update a status or share a tweet, you’re only sending your message to a fraction of your overall following – and I talk about why that’s the case during this episode too. More Specifically, in this episode you’ll learn about: Why it’s a huge mistake not to collect your customer’s email addresses. The psychology of email and why it’s the the #1 form of communication online. Specific examples of what you can email your customers – things you probably didn’t think of. Why only relying on social media is playing a very dangerous game. What you can do right now to get started now with your email marketing campaign. Plus so much more… Links and resources mentioned in this episode: Aweber MailChimp Right-click here to download the MP3 file Thanks for Listening! Thank you again, for listening to this episode of the eClinic Marketing Podcast. Truly, we hope you don’t just listen, but you also take action and actually think about your brand, what it means and how you might be able to improve it. Please let us know what you think about this episode in the comment section below! Thank you for your support. We’re here for you, stay tuned and speak soon! Ato
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