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Episode Info

Episode Info:

Aidan Altman and Andrew McClure are the founders of the up-and-coming plant-based food startup, Fora. Their signature FabaButter is made using aquafaba, the starchy water that comes in cans of chickpeas, and is palm oil free – two traits that set their product ahead of many butter alternatives out on the market.

In this conversation, we talk about:

  • What motivated Andrew and Aidan to start a food company
  • What they learned from other existing butter substitutes to help guide their own ingredient list and marketing decisions.
  • The struggles of launching a food start-up and what they have done to start building their brand from the ground up.
  • How Fora will stay original in the face of an increasingly saturated dairy-alternative sector
  • Marketing tips and advice they have picked up so far along their journey.
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