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Andy Fist is one of the co-founders, with Shaun Malligan, of Kooee Snacks, which produces a range of healthy, high-protein, 100% beef jerky snacks made in Tasmania. Unlike many of its competitors, Kooee jerky caters for active, healthy people of any gender, who share the founders’ love of participating in outdoor activities.
In this episode, you’ll hear how Shaun encouraged Andy to embrace his closet-obsession for beef jerky in New York, to start-up a beef jerky factory in Tasmania. Learn how Andy & Shaun leveraged their high-quality gourmet jerky flavours, iconic Tasmanian wilderness pack graphics and unique single serve packs, to quickly gained buyers’ attention and extend into health food shops, outdoor sporting outlets, deli’s, IGA, Woolworths and Dan Murphy’s nationally.
Plus, in this episode, you’ll learn about the benefits of developing product design guidelines to deliver a consistent product experience that your consumers will love and value.
Learn more about the Kooee! Snacks product range and connect with Andy on:
Many thanks to this episode’s sponsor, Badalya, a global food and beverage venture catalyst which specialises in taking validated food concepts to global markets. You can check them out at and put them to work building your business.

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