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Today on Video Marketing Madness: Setting Up a YouTube Channel 2020 -The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Make sure you enable the channel within the YouTube account. -Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists. -Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc. -Come up with a channel name that describes what you do -Phone verify the channel -In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you Video Marketing Madness made possible by Lead Kahuna. Want to get more business leads? Check out Lead Kahuna at

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