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Episode Info: In this episode, Michael and Justin sit down with Bill Oberlander and Drew Train, co-founders of OBERLAND, an award-winning NYC-based creative agency that collaborates with like-minded leaders in the public, private and nonprofit sectors to build purpose-driven brands and a better, more prosperous future for all. These creative pioneers take us through their past lives working decades on Madison Ave, the highs and lows of being first-time founders managing an ever-growing company and client base and how their passion about the power of creativity to change the world and empower a new generation of conscious capitalists makes all the blood, sweat and tears worth it. Bill Oberlander and Drew Train Co-Founders of OBERLAND OBERLAND Bill Oberlander – Co-Founder and Executive Creative Director Bill Oberlander is Co-Founder and Executive Creative Director of OBERLAND, a purpose-driven agency that combines his creative talents and passion for making the world a better place. OBERLAND, based in New York City, is the intersection of Madison Avenue pedigree and fearless social advocacy, which ignites the power of conscious capitalism. As ECD, Bill oversees the creation of awareness campaigns, capital initiatives, brand-ambassadorships, and cause-marketing drives for organizations No Kid Hungry Project, Juice Press, St. Baldrick’s Foundation, The National Alliance on Mental Illness (NAMI), The Leukemia & Lymphoma Society (LLS), Blue Man Group, The Nature Conservancy, Keep America Beautiful, New York Institute of Technology, and the Robin Hood Foundation. Before launching OBERLAND in May of 2014, Bill served as Director of Communications, Marketing and Events at the Robin Hood Foundation. During his stint there, he created the marketing for the 12.12.12 Concert/Hurricane Sandy Relief, the “Fight Poverty Like a New Yorker” brand campaign, and the Robin Hood Investors Conference, together raising hundreds of millions of dollars for charities across New York City. During his tenure, Bill has won multiple industry awards for culture-impacting campaigns created while he worked at Kirshenbaum Bond + Partners, Ogilvy & Mather, McCann Erickson, and J.Walter Thompson. Bill introduced the nation to pop-culture icon the “Snapple Lady”; turned Target into “Tar-Jay”; and transformed the cell phone into a fashion accessory with the simple words “Hello Moto.” Bill also served as a member the Ad Council Creative Review Committee and president of the Art Directors Club. He lives in New York City and is the father of sons William and Bertram. Drew Train – Co-Founder, President After racking up more than a dozen national and global awards for cause marketing and driving social change through traditional, digital, social, and mobile campaigns, Drew Train set up shop as Co-Founder and President of OBERLAND, a purpose-driven branding agency founded with Bill Oberlander. Before launching OBERLAND in May of 2014, Drew started the social-good practic...
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