Mary Kate Feeney is not your typical copywriter and marketing consultant. Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”. In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre Method Masterclass (previous called ‘McMasters’) to the political and education spheres, helping schools and political campaigns to thrive (among others). She’s been part of 3 political campaigns (2 of which were successful). She’s raised $15k in 25 days for a school that really needed it, and then, as if that wasn’t enough, she raised another $17k in 24 hours… all using the email copywriting strategies she learned from The McMethod. In this interview, you’ll find out how she developed her copywriting and marketing chops, how she got involved in the political and education spheres, and how she writes emails that open wallets for political campaigns and schools. Plus, Mary Kate’s best tips and tricks for women who want to succeed in the copywriting industry. Now, according to Mary Kate… ..all of this is due to the foundational work she did in the McIntyre Method Masterclass and others. So once you’ve listened to this interview with Mary Kate Feeney, be sure to take a look at the McIntyre Method Masterclass here.