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Episode Info: Ryan unpacks the different social media platforms and how you can use them to sell your product. He explains where you should start and then where you can test the waters next. Jon and Ryan also provide an update about what you need to know about the recently released Facebook Shops. TRANSCRIPT: Jon: Hey everybody, just a quick note before we jump into this episode, we recorded this episode on Selling on Social before Facebook Stores was launched, but everything we discussed still applies and is relevant. But stick around until the end, we are going to record an update on selling on social media with some details on Facebook Stores. So enjoy the episode and be sure to stick around towards the end, and you'll get an update. INTRO MUSIC Jon: So Ryan, it's probably a bit maybe cliche to say that everyone is on social media these days, but as a digital marketer, it's true, right? If you're not selling on social media platforms, are you really even trying to succeed? The more I thought about this, the more I thought at The Good we don't do anything around driving traffic, which obviously would include advertising or selling on social media. So I thought, "Why not learn a thing or two from Ryan and your 6,000 clients experience at Logical Position today?" So Ryan, I'm excited to have you, to school me on selling on social. Ryan: Oh man, it's such a big topic and such a big opportunity, I think, that so few brands are capitalizing on, fascinates me. Jon: Well, this will be fun then. So Ryan, let's start with the big picture, when I say social, what channels does that really include? Ryan: I would say when most people say social or selling on social, social advertising, they're most likely referring to Facebook and Instagram, it's the big 800 pound gorilla in the industry. But there are quite a few other platforms that I would probably bucket into that social platform and the advertising and traffic driving that you can execute there. You've got one that a lot of people forget, and it's probably unfortunate there, but Twitter, you can still advertise on there should you want to. Pinterest has some advertising, Snapchat, you can advertise on. LinkedIn is a social channel that a lot of e-commerce companies forget about, there's still some value to be gleaned out of there for e-commerce, but it is pretty lead gen heavy. Jon: Yeah, I love LinkedIn. Ryan: LinkedIn is great for our prospecting and finding just people that talk about it, there's a lot there. And I think it's under utilized for a lot of companies, but it's also, I think, confusing to a degree on how you sell on a business social tool. Do you have any e-comm clients that are doing anything on LinkedIn that you know of? Jon: No, I don't, but I thought that's such a great one that you could run some highly targeted ads on, pretty easily. Ryan: Yeah, if you know who your target market is, and if it's a... Just a conversation with a guy that was selling to doctors today, and I was ...
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