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Episode Info: What is orange corn? Evan Rocheford, the CEO of NutraMaize, shares his story, what orange corn is, and how it is solving vitamin deficiencies. Evan's father, Torbert Rocheford, pursued a career in agriculture to reduce world hunger. Although people were successful in lowering caloric hunger, communities began eating staple foods with lower micronutrients. Torbert and others recognized this issue and started performing biofortification on foods that people were already eating, like corn. Meanwhile, Evan, Torbert's ambitious and adventurous son, was looking to start a business. Little did he know that his years spent helping out on the farm when he was younger would pay off as he is now the CEO of NutraMaize, a consumer-focused agriculture company supporting the research and selling the products constructed from biofortification. Learn about the process for developing a nutrient-rich staple food like orange corn, about NutraMaize's go-to-market and business strategies, and how Evan, Torbert, and the NutraMaize team are delivering nutritious food people need in a culturally appropriate way. Drink deep of the culture that surrounds you with Evan Rocheford from NutraMaize. Learn about the NutraMaize! Review the episode on iTunes, Twitter, and Facebook! Join our community on Patreon! What we tasted...El Espolón Blanco Herradura Silver Herradura Repasado Herradura Ultra, Tequila Anejo Del Maguey VIDA mezcal Check out our sponsors for this episode: Naptown Fitness - To start your health journey today, visit naptownfitness.com http://naptownfitness.com/ https://www.instagram.com/naptownfitness/ https://www.facebook.com/NapTownFitness FullStack PEO - Turnkey HR for Emerging Companies.https://www.fullstackpeo.com/drnkcltr https://www.linkedin.com/company/27092746/ https://twitter.com/fullstackpeo https://www.facebook.com/pages/category/Consulting-Agency/FullStack-PEO-1107694849373703/ TechPoint BE BOLD.Did you know you can nominate someone for one of the state's top tech honors this year? Check out the 2020 Mira Awards categories and then decide if you want to nominate someone you know or even apply for yourself or your company. LEARN MORE Drink Culture Website: https://www.drnkcltr.com Drink Culture Newsletter: https://www.drnkcltr.com/newsletter/ Drink Culture Patreon: https://www.patreon.com/drnkcltr Drink Culture Instagram: https://www.instagram.com/drinkculturepodcast/ Drink Culture Facebook: https://www.facebook.com/drinkculturepodcast Drink Culture YouTube: https://www.youtube.com/channel/UCvrw7Fqfw4ZORgZMPJKio-A...
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