Renegade Thinkers Unite: Marketing Tips from CMOs and Expert Marketers
About This Show
Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those who want to be. For more information visit RenegadeThinkersUnite.com.Read more »
Most Recent Episode
84: Why an Account Based Marketing Strategy in B2B is Successful
< 1 day ago
Jon Miller, founder and CEO of Engagio, has found success with an account based marketing strategy for his company. On this episode of Renegade Thinkers Unite, he explains what account-based marketing is and why it can change the way you approach prospective clients. He also shares practical ways you can authentically relate to company CEOs and why account-based marketing strategies are a business process, not a tech stack tool. This conversation is sure to educate and inspire, so be sure to listen! Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:14] Jon’s Renegade Rapid Fire segment [10:39] What is ABM and why should you consider this strategy? [15:10] How Jon is using ABM in practical ways at Engagio [21:45] People respond to the human touch in account-based marketing strategy [27:32] ABM is a business process, not a tech stack tool [29:26] Jon’s “two do’s and one don’t” for marketers interested in ABM Why choose an account-based marketing strategy? Jon describes account-based marketing (ABM) as fishing with a spear vs. fishing with a widely cast net. It’s about identifying which accounts are most likely to work with your company, then putting more energy and resources into securing those accounts. B2B marketing environments are noisy and competitive, and ABM strategies allow you to stand out from the masses and attract the best clients with the highest ROI opportunities. People seek authentic connection - that’s why they respond to the human touch in ABM True account-based marketing strategies are multidimensional and go deeper than superficial attraction. CEOs are open to ABM strategies because they’re human and they want to work with people who truly understand them. Jon and his team at Engagio have a 26% meeting rate and a 60% human reply rate, simply because they’re not afraid to personally reach out to every prospect. Practical ways to implement an account-based marketing strategy into your B2B company An account-based marketing strategy can be implemented within your company in 3 steps: identify a CEO/company target, assign a team member to interact with them, and personalize your tactics for that specific target. Using face-to-face meetings as much as possible, targeted direct mailings and engaging emails are all useful when starting an ABM approach. Connect With Jon: Jon’s website Engagio’s website Connect with Jon on LinkedIn Follow Jon on Twitter Follow Engagio on Twitter Follow Engagio on Facebook Resources & People Mentioned INTERVIEW: “Turning Marketing into Math” Salesforce brand 1-1-1 Approach Dreamforce conference BOOK: “The Advantage: Why Organizational Health Trumps Everything Else In Business” BOOK: “Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty” BOOK: “The Challenger Sale: Taking Control of the Customer Conversation” Lingo Live company Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On InstagramRead more »
Rated 5 out of
Interested in non-traditional marketing techniques? Then you’ll love Renegade Thinkers Unite! Drew Neisser is a talented interviewer who asks thoughtful questions about marketing and more. His interviewees are smart, cutting edge leaders. Savvy, helpful, and enjoyable, this podcast is highly recommended!
Date published: 2017-03-03
Rated 5 out of
Interesting interview that lets you see what "real world" marketing is all about. Even a video equipment rental company can do good marketing. Smart questions created worthwhile answers.
Date published: 2017-03-07
Rated 5 out of
A Better, More Actionable View of Marketing
What Drew Neisser and this podcast do so well is to explore marketing from a 360 degree view. Better still, that exploration comes with a seasoned eye and a wise mind that quickly get to substance. Throughout each episode, you feel a part of the conversation, not just a distant listener - a deserved nod to Drew's excellent interviewing style and skill. This is a podcast worthy of your time and destined to pay ongoing dividends.
Date published: 2017-05-03
Rated 5 out of
Inspires turning thought into action
The combination of Neisser's expertise plus the caliber of his guests is a 1-2 punch that will get anyone's marketing program into shape.
Date published: 2017-04-15