Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Show Info

Episode Info

Episode Info: Rick Wilson, CEO of Miva, sits down with John Lawson, best-selling author, to discuss entrepreneurship, Amazon, and the current state of independent ecommerce. Hosted by Richard Otey, the trio share diverse perspectives on ecommerce and the role that marketplaces play in the success (and demise) of independent business. Episode Highlights 02:12 - Explanation of retail arbitrage - John Lawson sets the stage for a discussion about online marketplaces by explaining a common online sales business model. 07:15 - Early days of ecommerce software - Rick Wilson paints a picture of ecommerce marketplaces back when Amazon just sold books. Back then, his approach was to empower existing brick-and-mortar businesses to grow through building their own online store. 11:09 - Difference between ad engines and marketplaces - Instagram and Google Shopping act more as ad engines than marketplaces. Rick explains the distinction between ad engines and marketplaces. 17:12 - Amazon Prime - the not-so-obvious way Amazon is competing with you and creating a race to the bottom for sellers on Amazon. 20:15 - China tariffs - how the political climate with China is helping Amazon achieve end-to-end control over the supply chain and purchasing experience. 20:25 - Reaching scale - success in online marketplaces can come with a price. How counterfeit products and predatory reviews can threaten your account. 32:28 - John’s biggest takeaway - John shares his top piece of advice for online sellers.    Dragonproof Ecommerce (Book) - Dragonproof Website - John Lawson’s website - Kick Ass Social Commerce for E-preneurs -   Social Dragonproof Facebook - Dragonproof Instagram - Dragonproof Twitter - Rick Wilson Twitter - Richard “RichE” Otey Twitter - John Lawson Twitter -
Read more »

Discover more stories like this.

Like Stitcher On Facebook


Episode Options

Listen Whenever

Similar Episodes

Related Episodes