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Episode Info

Episode Info:

Rick Wilson, CEO of Miva, and Richard Otey sit down with Rick Arnoldo, owner of, to talk about what it takes to dragonproof your online business and succeed with a highly commoditized product. They discuss how passion, smart brand positioning, and a great company culture drive success.

Episode Highlights

3:20: Leveraging User-Generated Content - Rick Arnoldo explains how he helped build an online community of engaged, loyal, high-value customers.

30:00: Grow Rich in the Niche - Rick Arnoldo describes his journey into a niche market and how this transition has benefitted his customers.

44:48: The Antithesis of Good Business - How a dishonest shopping experience helped the owner of appreciate his own business ethos on a deeper level. -

Dragonproof Ecommerce (Book) -

Dragonproof Website -



Dragonproof Facebook -

Dragonproof Instagram -

Dragonproof Twitter -

Rick Wilson Twitter-

Richard “RichE” Otey Twitter - YouTube - Twitter -

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