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Episode Info: Online sellers don’t need to fear the Amazon dragon As CEO of Miva, Rick Wilson's experience overseeing solutions for thousands of successful online businesses has facilitated billions of dollars in ecommerce transactions. Now he draws on that expertise to explore the characteristics of sustainable, profitable ecommerce.  This podcast is the inaugural episode of an ongoing masterclass for online sellers and ecommerce industry leaders who want to learn how to build an unbeatable business in a world dominated by a trillion-dollar dragon. Join Rick Wilson and Richard Otey as they discuss what it means (and what it takes) for merchants to become Dragonproof.   Episode Highlights: 01:24: Gaining a Competitive Advantage: We talk opportunities in eCommerce to compete despite the dominance of the likes of Walmart and Amazon. With such huge players in the online shopping space, it can seem impossible to gain a competitive advantage, but total eCommerce sales are outpacing Amazon’s market share. This provides a wealth of opportunities for merchants selling online...if they can create outstanding online customer experiences.   08:54: Creating Unique Value: Online sellers are succeeding with bespoke shopping experiences, including multi-component product builders, educational content, user generated product curations, and more. Real-life examples of this prove that going toe-to-toe with Amazon isn’t necessary for success, especially if you focus on your unique value proposition and what you alone can offer customers.   30:20: Amazon’s Current Problems: Managing the interests of their ad business with 500 million SKUs worldwide has made Amazon’s product search somewhat unwieldy. Amazon’s business, which was built on trust, is starting to build a trust issue.   Merchant Sites Referenced: Plant Therapy - https://www.planttherapy.com/ National Workwear - https://www.nationalworkwear.com/ Borsheims - https://www.borsheims.com/ Xtreme Diesel Performance - https://www.xtremediesel.com/ Royal Swimming Pools - https://www.royalswimmingpools.com/ Yon-Ka Paris - https://shop.yonkausa.com/ Loot Crate - https://www.lootcrate.com/ Further Reading: Dragonproof Ecommerce (Book) - https://www.amazon.com/Dragonproof-Ecommerce-Business-Products-Customers-ebook/dp/B07NKW3W52 Dragonproof Website - https://dragonproofbook.com/ Fake Amazon Reviews - https://www.theverge.com/2018/12/19/18140799/amazon-marketplace-scams-seller-court-appeal-reinstatement   Amazon May Have a Counterfeit Problem - https://www.theatlantic.com/technology/archive/2018/04/amazon-may-have-a-counterfeit-problem/558482/   Amazon wants to sell “every genuine product in the world.” That’s a mistake - https://www.vox.com/2019/2/28/18168354/amazon-marketplace-prime-counterfeit-goods-fake-reviews   An Amazon revolt could be brewing as the tech giant exerts more control over brands - https://www.vox.com/2018/11/29/18023132/amazon-brand-policy-changes-marketplace-control-one-vendor ...
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