DC On Fire | Podcast for Chiropractors
About This Show
Podcast for Chiropractors. Bringing you the sharpest minds in practice management, chiropractic technique, mindset and chiropractic marketing. Brought to you by Dr Paul Groulx. Dr "G" has become an expert in online marketing and uses online technology to market to his community and attract new patients....all on autopilot.
Most Recent Episode
Tilt #12 Does This Brand of Chiropractic Have a Bigger Marketing Challenge than Most of Us?
7 days ago
Chiropractic is hard enough to market well. Dr Shawn Dill has a marketing challenge that is harder than most. Let's break it down. We live in an allopathic world...but we have a vitalistic product. Okay...same for most of us. His clinics are Cash only...in the face of a public that make insurance premium payments and are fully expecting to be able to use their "entitlements". This is a growing subset of practice styles across the USA. Now....wait for it....his clinics are STRICTLY upper cervical. Occiput, C1, C2 - that's it. How do you master the messaging for that combination?! That is a serious marketing/messaging challenge. Listen-in and learn from a guy who has managed to master and replicate the process. Great stuff.