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Episode Info

Episode Info:

#156 Energizer’s Crowdfunded Smartphone-P18K  They wanted to raise $ 1,200,000 for the longest lasting mobile phone batter ever made  and  only made $15,000. What happened and what does this mean for the battery company overall? Is crowdfunding going to stop? This case study is a must listen for marketers everywhere. Need help with your projects? Dr. Wright can be contacted at 

http://www.MeetwithDrwright.com

--- Support this podcast: https://anchor.fm/dr-letitia-wright/support

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