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Episode Info: Avi Weisfogel from The International Academy of Sleep, coming to you with today's message? I get asked this question all the time and I get asked it in different ways. I could get asked in one way, how come your program is so expensive? And then I could get asked the same exact day, the same exact question by another dentist, why is this so cheap? Now? You could look at things in dentistry any which way you want. Recent data shows that a bare minimum of 35% of practice owners in this country have invested in some sort of expensive technology, whether it's a Serac machine, a CT scan, or any type of $150,000 piece of equipment that has absolutely zero return on investment. And there is never the question, why is this so expensive? It just doesn't happen. So people and dentists are ready to drop a hundred fifty thousand two hundred thousand dollars on a piece of equipment, which is a toy. Hey, listen, toys are expensive. Sometimes you drop a lot of money on a car because it's fun. And if that's what everything's about, no problem. But if you're looking to make smart business decisions, how do you look at an investment in yourself and in your business? Think all the way back to dental school. You went to school. Dentists come out today with around $500,000 of debt, and what does that do for them? There is no hesitation there. I'm going to be a dentist. This is what it costs. $500,000 I'm coming out of school now. What did I get after I graduated? I got a piece of paper. Okay. It says you graduated and the right to take a test to become a dentist. Catch that you're not even a dentist when you graduate. You have to pass a test and passing your classes gave you the right to take that test. And then you have to go through state licensure. And by the way, that could be taken away at any time. So, $500,000 for that? Was there a thought process going into the beginning that said, Hey, why is it so expensive to go to school? And then what about the next move buying a dental practice? Is there a piece that says, why is this so expensive? Dentists just do it. I can tell you from personal experience, I didn't think about the cost of dental school. I just paid it. Loans, of course, but I paid it and then the practice came out and I was told what the formula was and that formula, we could go back and forth on that 100,000 times because that formula is ridiculous. But here's what it costs to buy a dental practice, not why is it so expensive? And yet when it comes to making a decision that honestly should change your entire world because people who are working with International Academy of Sleep, specifically those enrolled in the dental sleep MBA program, who are seeing 20 to 50 appliance patients every single month getting paid $3,000 or more. And then the question is, why is it so expensive? Or why is it so cheap? Those guys who asked me why it's so cheap, you know what? They're going to do. Succeed. They'...

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