The Delivering WOW Dental Podcast
About This Show
This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
Most Recent Episode
079 - How to Market Your Practice At Little To No Cost with Michael Arias
5 days ago
This week on the Delivering Wow podcast I interviewed Michael Arias and I got to talk all about my favorite subject – marketing! Specifically, we talked about ground marketing. Michael is a really good friend of mine. He’s the host of the Dental Marketer Podcast and he’s doing amazing things to help dentists with ground marketing. Michael is from Texas where he graduated with a degree in Nutrition. He helped to start up two companies before moving to California – where he helped to start up another company working as a nutritionist. A client of his happened to be a Dental Consultant and he assisted him with his marketing. This led to working with more dentists – bringing in new patients to their practices. He went from bringing in a couple of patients daily …to overbooking the doctor's schedule, three months in advance, with quality patients! Michael has worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested in how to market their dental practice. On the podcast we discussed: Michael’s background and how he got into dental marketing What ground marketing is and some great examples Ideas for forming partnerships with local businesses in order to attract new patients Digital marketing is very important but it shouldn’t be everything Why it’s important to stand out as a dentist and have a “story” The importance of having a strong online and offline presence and how they can complement each other The role that personality plays in being successful with ground marketing What start-ups or practices with available staff can do with regards to ground marketing How Michael can help dental practices and the service that he offers How to get started with ground marketing You can reach Michael by heading to his website www.thedentalmarketer.site - where you’ll find links to his social media profiles and be able to listen to his podcast (the Dental Marketer Podcast).