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We are kicking off our podcast with Jaswinder Singh Gulati, Founder & CEO of NowFloats. NowFloats is a super cool B2B startup that helps small business get online and increase their digital reach, helping them get more customers and become bigger. Their platform let’s business owners make a simple SEO optimized website in under 5 minutes, through 3 simple SMS’s or using their Boost app. Over 80,000 small businesses in India and elsewhere use NowFloats as their primary digital identity. Soaib and Jas discuss why NowFloats is focused on bringing small businesses online, the pain points of Indian SME’s, the connection between content and commerce, how to create a bottoms up product development culture, why design matters in a B2B business, the consumerization of technology, and what’s next for the company. Check out NowFloats – nowfloats.com Thank you to our sponsors, Blue Tokai Coffee Roasters. Check them out – bluetokaicoffee.com

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