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When your brilliant marketing campaign isn't sit down and say, "Umm, let's fix that."  The Language of Business looks at re-branding CSN Stores into Wayfair, fixing the ZipCar logo, the air freshener nobody wanted to buy, the women's deodorant packing you'd never get away with today, and turning a dumb crockpot into a smart crockpot. Host Greg Stoller talks with Melanie Lowe, Owner of M Space Design; Chuck Stravin, CEO of Mesa Home Products; George O'Shea, Strategic Consultant at Hyperwave Technologies.

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