Mobile Wallet Marketing Made Easy
About This Show
Every other week we tackle a new topic that is relevant to today's business marketplace, and what's really working to get results.
From state legal cannabis concerns to making the most of a mobile marketing and advertising promotion, we guide you through the process, step by step.
Learn to grow your business with mobile campaigns that are effective, cost efficient and easy to create and deploy.
Most Recent Episode
Advocacy Marketing – Who, What, Where, When & Why – Ep 54
Advocacy marketing can be a tricky subject to master.
What are the best ways to empower advocates to engage with your target market? Advocacy marketing deals with the methods that a company can use to enable current customers, celebrities or other spokespeople and potential new customers to spread the word about a product or brand.
[LISTEN: Loyalty Program Setup Using Proximity Marketing – PODCAST]
Finding advocates for your business who are excited and love what you do is sometimes like looking for a needle in a haystack. But when you do run across these folks, they can help you make magic for your brand and your business.
Influencer marketing has been a hot topic for awhile now.
At the end of the day, paying a famous person to tweet about your product line just makes you like everyone else forking out anywhere from a few hundred to many thousands of dollars to get a mention that’s not really sincere or from the heart.
[DOWNLOAD: 3 Steps to a Successful Mobile Strategy – FREE WORKSHEET]
What we’re going to talk about today is grassroots, homegrown style advocates – how you can identify them, cultivate them and reward them without making them feel used. It’s a two way street between the two of you and potential customers can definitely tell when someone is being sincere.
It’s a 3 part program, that starts with your em