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Episode Info

Episode Info:

Today we're joined by Stacy Caprio, founder of Her CEO (https://her.ceo). In this episode we talk about what she's doing with Her CEO, how she got involved with investing in profitable websites, as well as her background that led her to this point.

SKIP TO THE GOOD PARTS:

  • 0:14 - 0:38 Colton introduces Stacy Caprio and Her CEO
  • 0:46 - 1:30 How Stacy got into website investing while reading Niche Pursuits
  • 1:48 - 2:13 Stacy's corporate background
  • 2:25 - 3:08 Why organic traffic is much more important than paid traffic
  • 3:40 - 4:45 The types of websites you should keep an eye for
  • 5:00 - 6:42 Identifying opportunities for increasing site revenue quickly
  • 6:54 - 7:27 Stacy describes some quick wins she’s had investing in the past
  • 7:51 - 8:24 Recommended private ad networks (Monumetric and AdThrive)
  • 8:41 - 9:54 Why you should consider guest posts + Stacey's direct email, hear it here!
  • 10:16 - 11:25 The only conditions you should consider when using paid acquisition and why.
  • 12:05 - 13:30 When is it appropriate to use paid advertising
  • 13:55 - 16:17 Learning from experience: website investing hiccups.
  • 17:09 - 17:54 Protecting yourself from sellers who are falsifying website performance data.
  • 18:33 - 20:18 Advice to people starting out
  • 20:43 - 22:37 Kinds of websites you should stay away
  • 23:17 - 25:32 Hiring a firm that specializes in acquiring and managing sites vs doing it yourself
  • 26:15 - 27:28 Website investing vs traditional investing
  • 27:48 - 29:19 Her.ceo: Building a brand

 

SHOW TRANSCRIPT: [[VIEW ON OUR WEBSITE]] Enjoying our podcast? Support us by leaving us a review on iTunes or on your favorite podcast app.

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