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Disruptive FM is presented by Microsoft Advertising. Intelligent connections. Learn more about how to build your brand at MicrosoftAdvertising.AI

Trending topics for this week include how news continues to be monetized by ads. Is this any different than newspapers? The battle for beige are companies just trying to be like everyone else. Is there a lack of creativity and emotion as a result of this? And we speak to Ray Page, EVP of WE Communications about the Trifecta model. What is it and why should more businesses adopt it?

Plus music from Splancnic and Fred Dekker & FabioEsse.

Connect with us on Twitter and Instagram at @DisruptiveFM

#DisruptiveFM #dfm

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