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In this episode, Geoffrey sits down with fellow author of the new book "Brand vs. Wild," Jonathan David Lewis to discuss how adapting to the business world in this day and age is no different than crash landing on the side of a mountain. Buy the book on Amazon at https://www.amazon.com/Brand-vs-Wild-Resilient-Environments/dp/1138736015 Find out more at http://disruptivefm.net #DisruptiveFM

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