About This Show
Disruptive FM is sponsored by The Blake Project and Branding Strategy Insider. The Blake Project is a strategic brand consultancy with extensive experience helping brands gain an advantage in the mind of the customer. Check out more at http://blakeproject.com and http://brandingstrategyinsider.com
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Hosted by Geoffrey Colon, author of the book Disruptive Marketing and Senior Marketing Communications Designer at Microsoft in Seattle and Cheryl Metzger, strategy director at Wire Stone agency in Chicago.
The marketing podcast at the intersection of society, culture, tech, design, media and human behavior.
Check out more at DisruptiveFM.net or on Twitter @DisruptiveFM.
Most Recent Episode
Disruptive FM Episode 74: The Economics of Attention
In this special episode based off a presentation Geoffrey Colon is giving at marketing and management conferences worldwide, understand the economics behind attention.
Listen to samples of music from the 1970s to today to understand context and why they were produced, then align this with your business.
Content isn't the new currency. Context is. But not merely context that looks, feels and sounds like everyone else.
Then, really, no one will find you.
Check out the full presentation here: https://www.slideshare.net/geoffreycolon/attention-marketing-in-an-era-of-information-overload-by-geoffrey-colon
For more on Geoffrey Check out http://geoffreycolon.net
Or follow him on LinkedIn at http://linkedin.com/in/geoffreycolon