Digital to Foot Traffic - Online Marketing Guide for Retail Stores
About This Show
Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business.
Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!Read more »
Most Recent Episode
DTFT 14: Marketing Management for Local Stores with Anne Ballard
Anne Ballard is the president of Universal Storage Group, a third-party management group for self-storage across America with 38 stores. She has been in the industry for over 20 years and is a veteran in marketing and management of storages. During the episode, Anne instills several strategies that will definitely be useful for store owners of local businesses. She reveals ideas on how to promote your brand using very simple and expense-free ways that would surely increase traffic to your stores. This is an informative conversation packed with simple yet effective approaches that would deliver an open message to customers and bring them to the doorsteps of your stores! Links: Universal Storage Group Time Stamps: 01:02 – Latest technology trends 05:39 – What she’s up to 07:43 – Her experiences during the Self Storage Expo Asia 2018 09:08 – Value-based selling for local businesses 14:27 – How they beat the REIT company? 15:57 – REITs’ flaws and weaknesses 18:59 – Ways in reaching out to the community 21:21 – The three-dimensional marketing strategy 26:30 – Percentage of customers on various marketing platforms 28:36 – Allocating digital spending If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.Read more »