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Episode Info: Today Jeff Byer (@globaljeff) talks about the abundance of posts and information regarding Natural Language Processing and the BERT update. About Natural Language Processing & the BERT Update Bill Slawski @bill_slawski retweeted this article from Ibrahim Sharaf ElDen as an introduction to Natural Language Processing I just reread this article by @ajkohn from 1 year ago and it’s quite possibly the most relevant article about BERT and #SEO on the internet right now.— Jon Henshaw (@henshaw) October 27, 2019 Justin Briggs@justinrbriggs article about how to write for natural language processing On-page SEO for NLP post Kevin Indig quoting a Fortune article. I am embedding the tweet to show the comments and expose that this is not “new” as the article title might be misleading. “Language understanding is key to everything we’re doing on search,” said Pandu Nayak, Google fellow and vice president of search. “This is the single, biggest, most positive change we’ve had in last five years.”— Kevin_Indig (@Kevin_Indig) October 25, 2019 Transcript processing… Jeff Byer    00:08    Welcome to Digital Rage, the podcast about all things internet and the people that make it great. My name is Jeff Byer. Today’s episode, I do not have a guest and I wasn’t planning on recording an episode. This was going to be the first episode that I skipped since, , end of January, 2019. But, , I’m gonna call this the accidental episode because I came across so much, , tweets and posts about natural language processing and the so-called Bert update that, , I had to, , throw in my 2 cents and provide you the audience with everything that I’ve, I’ve been following and watching and learning and, and how all of this affects search moving forward. So let’s get started with how this, you know, so when it comes to natural language processing and, , language itself, I look to bill Slawsky and his study on how Google has, , published their patents on language processing and Bill’s breakdown of those patents and how they relate from patent to real life search results.   Jeff Byer    01:26    So he, so bill retweeted an article from Ibraham Sharif El den as an introduction to natural language processing. And so I started digging in there and started realizing that different variations of natural language processing are taking a a sentence basically and breaking it down into its primary parts with the nouns, the adjectives and verbs and taking a, a word, a word that that is meant to be. I don’t want to use the word keyword here because it’s completely in different contexts. The contents here is, it’s basically the root word of the sentence and how many jps from the root word backwards. Can you put the word into context and choose its actual meaning based on that. So in natural language processing and previo...
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