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If you recall the 2017 Oscars, there was a bit of a mix up with the best picture announcement. Instead of announcing Moonlight, they called out La La Land as the winner. . Being a smart company, Specsavers Australia released a well timed photo poking fun of the Oscars' screw up, which quickly went viral because it was: 1. Funny 2. Timely 3. A perfect fit for their marketing message . This podcast highlights why that Facebook post was successful and how any business can copy the formula to attempt their own version of 'newsjacking' when the moment is right. . See here for a link to the full blog post: https://artplusmarketing.com/oscars-hindsight-is-20-20-thanks-to-specsavers-39fc2f89b6a2#.tjjn4oyjf . . . . Find me here: . Facebook: https://facebook.com/asilearndigitalmarketing Twitter: https://twitter.com/claytonjay101 Snapchat: https://snapchat.com/add/claytonjay101 Instagram: https://instagram.com/claytonjay101 Gab: www.gab.ai/claytonjay101 Medium: https://medium.com/@claytonjay101 . . Digital Marketing Success Stories Every week, I find and share digital marketing success stories . . Internet and Social Media Marketing Social media and the internet are transforming the competitive landscape. The company with the largest marketing budget does not have to be the winner. By using the power of social media, large and small companies can compete on a level playing field. . I witnessed firsthand how difficult it is for a small business to understand and use Facebook, YouTube, Twitter, Snapchat, Instagram etc… or market their website. Every week I share digital marketing success stories that can help a small business reach more customers. . . . Music www.madreal.net

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