The Digital Marketing Podcast
About This Show
An advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and Ecommerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com.
Most Recent Episode
2 days ago
Daniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. (We know they aren't all bad but the bigger they are the harder they are to deal with in Ciaran's experience) In today's celebrity sceptical world, we think advocates are a far more genuine way to get the most out of what is traditionally termed 'Influencer marketing' You get to give genuine fans of your brand a really unique experience that they can share with their audiences. We also share with you all the sad news that Klout is shutting the doors on its social scoring platform and discuss a few alternatives. For detailed show notes please visit https://www.targetinternet.com/podcasts
Rated 5 out of
A good point, well made
Ciaran and Daniel really know their stuff but, more importantly, how to present it in an accessible and engaging way.
They make a great presenting duo and present not just information but useful tools, tips and how you can apply it in your day-to-day job or next project.
They're also pleasingly British (amidst all the somewhat brash, loud American podcasts on this topic) and best of all never "fill the time". If they can make their point and give some advice in a 15 minute show, it's 15 minutes... not 15 minutes of content padded out to make it a round 30 for each episode.
Date published: 2016-02-11