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Episode Info: Sam Hassan talks to Adam Houlahan about How to Convert Visitors to Customers Through Social Media. - How to Target Tour Audience: 1- Demographics 2- What is better for your business Million followers or 100 engaged followers - Do Your Research 1- Promotional vs Informative 2- no more than 10% promotional - Call to Action 1- clear call to action - don't assume users will know what you want them to do 2- increase opt in by free gift - Testimonials 1- Testimonials from current clients or subscribers is social proof to your new ones 2- Never have too many testimonials, best option 2 in article 3- & don't forget call to action Final Tip Article Link Thanks to Adam Houlahan ( If you have any questions about these topics, please feel free to email your questions to ( and we will answer your questions.
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