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Episode Info:

Ryan Kulp is the founder of Fomo, a social proof marketing platform that showcases recent customer behaviors to increase conversions and turn your website into the thriving piece of real estate it is. Ryan also founded Fork Equity which provides painless exits for bootstrapped founders.   In this episode you'll learn:

  • [00:42] Why did Ryan start Fork Equity?
  • [03:34] What is Ryan's average acquisition size so far?
  • [06:53] What kind of business did Alex buy from Ryan and how much did he pay?
  • [07:20] Why did Ryan sell that business to Alex?
  • [09:28] Different management approaches to buying online businesses
  • [12:56] Why is buying online businesses the easiest path to entrepreneurship?
  • [16:00] Concept of quick wins
  • [17:15] How to identify a good deal by having a thesis in place?
  • [21:46] Who is Fork Equity's ideal customer?
  • [25:00] How to form your investing thesis? 
  • [28:13] You don't need the cash upfront to buy a business
  • [30:08] Reinvest all the profits into building a team
  • [32:00] Buying online businesses doesn't have to be risky
Links mentioned:   Brought to you by Experiment 27. Find us on Youtube here.   If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

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