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When Kara Goldin founded Hint in 2005, she was searching for a way to get herself to drink more water. Her solution: adding chopped fruit to pitchers of water, to offer flavor without the sweeteners of traditional flavored beverages. Thus, Hint was born. Now, almost 15 years later, Hint has become one of the largest independent, non-alcoholic drink companies in the U.S., boasting over $100 million in sales each year. The brand sells on Amazon and inside grocery stores, as well as through its own site. It's even launched new lines of products, such as kids' drinks and sunscreen. On this week's episode of Making Marketing, Shareen Pathak sits down with Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories.



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