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Episode Info: Nicholas Huggins is a Graphic Designer who runs Backyard Design Company a boutique design firm. He’s also founder of Deftment Clothing. His drive to work hard at his craft, gave him the opportunity to do the sort of projects that he loves. Listen and enjoy. Cover photo by: Brendan Delzin | @brendandelzin “What was an interest turned into a passion…” How do you define creativity and what does it mean to you?To me, creativity is a way of thinking and problem-solving. You could be a creative painter, or a creative mathematician, or lawyer.How much of your creative ability do you think is innate? Or is your creativity a skill that you have developed?From a young age, I've always had an interest in art that has never faded. What was an interest turned into a passion, and now I have made a life as being a "creative." For the most part, I think that my creativity and creative skill is something that I developed and something that anyone with the same trajectory in art and design would have also had. It's a result of all my life experiences more so than me being innately creative.When did you realise that you wanted to express your creativity? Was it encouraged by others (e.g., parents)?I have always been encouraged to follow my passion for art. At CIC I did Art for CXC and CAPE, and when it came time to go to university my parents and teachers were all happy with my decision to attend an Art & Design school. “…if creativity and monetary rewards were not compatible then we would all be starving artists.” What is your standard for evaluating your own creative work and the works of other people? Do you think that monetary rewards can be compatible with creativity in general? Are monetary rewards relevant to your own work?As far as evaluating other people's work, when I look at something that someone else has done and feel jealous that I didn't do it, then I know that it's good. For evaluating my own work, I guess the more excitement I feel with something then the better I think it is. Sometimes I work on something and feel no excitement to show anyone, that's when I know that it's going down the wrong road.Monetary rewards are relevant/important to my work because that's how I make a living. I have a lot of passion projects that make no money, and those jobs are extremely satisfying because I would have a bit more creative freedom with them; then there are fully paid client jobs where I need to communicate their message in the best way possible and sometimes what I might think is the most "creative" way is not the most efficient way. But to a...
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