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Episode Info: Welcome to the Design Thinking 101 podcast! I'm Dawan Stanford, your host. In today's episode I am joined by Bruce Hanington. He remembers being introduced to design as a small child with his father being a Commercial Designer. Initially headed for a career in architecture, his journey took a detour as an undergrad when he ended up graduating with a degree in Applied Psychology. But Bruce realized he wanted to get into design, and that he wanted to be on the creative side instead of just studying design. During his graduate work in industrial design, he continued his interest in dealing with the more human factors of design, primarily, how design affects everyday encounters and life.   After emerging with an Industrial Design education coupled with Applied Psychology, he landed in academia in the School of Design as a part of the Industrial Design core, able to teach in all the aspects of teaching he loves best, including form giving, human factors, and understanding the interpretation of objects with meaning and significance. His recent promotions included an appointment to the Head of Design at Carnegie Mellon six months ago.   Bruce believes technology, and the products which are a part of our life now as a direct result of technology, are the biggest game-changers for design thinking. The orientation of work toward social causes, and designing for social good, has become an established part of design thinking.   On disciplinary boundaries, “I think you see a broadening of boundaries so regardless of what form of design you may have a particular passion for and how you might study it, ultimately I think that designers have a more broad-based understanding of design and problem solving in general, and design methods, approaches and practices can be applied to almost any design.”   Bruce has seen a shift in design methods over time, especially in the surge of information via books and online courses. He recently authored his own book on design thinking, “Universal Methods of Design.” There’s been a shift in design thinking to design responsibly for everyday living to enhance people’s lives.   Listen in to find out the new hurdles of design thinking, what new companies are looking for concerning the design thinking process, and why design thinking is more of a philosophical approach. Find out Bruce’s opinion on which methods or approaches to design have changed the most in the past decade.   Bio Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human-centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context.    In addition to working with industry partners through collaborative projects and executive education, his work has been publi...
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