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Soft is the new strong. The persuasive potency of attraction and influence are key to winning hearts and minds (clients, colleagues and consumers). Listen to Jeni as she speaks with Moira Cullen, VP Global Design, who shares her provocative approach to design as ‘soft power’ inspired by her experience as a design executive for multiple Fortune 500 companies, including PepsiCo, The Hershey Company, The Coca-Cola Company and Hallmark. ____ Join Jeni at her upcoming meeting of the design minds at xCHANGE in NYC: https://nvite.com/xCHANGE/jnod8v

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