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Episode Info: a great approach.  How can we better educate parents about the risks of purchasing their children’s eyewear online? Howard explains that the major driving factor when parents consider buying their kids’ glasses online is cost. She makes a point of educating the value of the eyewear offered in her optical, explaining that the glasses parents purchase online may not offer warranties if something breaks, and they also wouldn’t be getting the benefits of personal service throughout the year for adjustments or repairs. Howard shares that once she shares the study findings that 44.8% of online eyewear is made with the incorrect prescription of parameters, that fact alone is enough to make parents reconsider.  Sports Eyewear One of the best ways to get the conversation started in your optical about the need for sports specific eyewear is a great display! Make sure you feature your athletic eyewear with displays that include sports equipment like baseball bats or mitts. This helps cue the parent and child that they should be thinking about eyewear specifically for their sport. Howard shares that in her optical, they have had great success with this approach and offering frames that can be customized with a child’s team colors and their jersey number.  The goal is to make sports eyewear an essential part of their uniform in addition to providing the all-important protection against injury and UV damage.  You can learn more about prescribing for success by following Christine Howard on Instagram at @c_how_eye_see. Visit www.TransitionsPRO.com/kids for more resources and tools you can use. ......
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