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Episode Info: ptember 18th is a full day of EyeInnovate Marketing Workshops and the Marketing4ECPs team will be heading up 3 of those:   Make Instagram Rock For Your Eye Care Business: Attendees will develop a targeted strategy for Instagram so they aren’t posting “just to post.” Break out sessions will include tips for better photography (including how to best photograph your frames!), creating video content, and how to track results.  Building an Online Presence Through Powerful Digital Marketing Strategy: “There are 104 million eyecare related searches a month on Google right now,” shares Charest.  This workshop is about teaching attendees what they need to do to compete for those searches. It all starts with a great website. “Don’t do a bunch of digital marketing and drive people to a bad, outdated website.” Your website should reflect the identity of your practice, and should act like a salesperson for your business. Attendees will learn strategies for what makes a good website, and digital marketing tips to drive patients to your website.  The Power of Video and Blogging for Eye Care Businesses: “Video and blogging are the future of digital marketing,” shares Charest.  Video ads highly outperform static image or text ads, getting more views and most importantly, more conversions.  Search engines prioritize content creation, which is why blogging and video creation are so important. “This is one way that optometrists can really show their expertise… [Blogging] can skyrocket search engine optimization because Google wants to show someone an expert.” In this workshop she’ll be showing attendees tips for writing blog posts expediently and efficiently, and there will be a breakout session where doctors actually produce a video post, including script writing and editing.  Join us at Vision Expo West, September 18-21 in Las Vegas, Nevada. As a friend of the Defocus Podcast, you can register for Vision Expo West for FREE by using this link: http://visionexpolv2019.com/DefocusMedia. ...
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