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Social Jack™ Influence Factory Episode 63: Nicole Martin – “Keynote Speaker Driven by Purpose” Air Date: Wednesday, May 22, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE). In the #InfluencerNewsUpdate segment… During the Influencer News Update, the team discusses “How the LinkedIn Algorithm Works in 2019”, an article by Michael Quoc via Falcon.io. Here is what we discussed: - In October of 2018, LinkedIn updated its feed algorithm to help private users get their content seen while simultaneously reducing the reach of LinkedIn’s “Power Users”. - Even though interactions on LinkedIn have grown 50% YoY, the majority of those interactions were with the top 1% of influencers on the platform. - Almost 600 million business professionals share content, grow their networks, and find jobs using LinkedIn. - The main LinkedIn feed is based on an algorithm, not on recency. - Similar to Facebook & Instagram, your news feed is designed to show you content that they think is relevant and that you will engage with, rather than most recent content - LinkedIn users can sort the content in their feed by “Top” posts, or Recent posts. - Fortunately, this means that you do not have to, nor should you, post 20 times a day - Unfortunately, this means that just posting to post does not cut it. If you want to consistently make it into people’s feeds, you will need to be regularly putting out and producing good content that your followers reliably engage with. - It is important to note that your content is ranked and displayed based on your reputation (i.e. how users have engaged with your content before) - While your content is going through the second filter, LinkedIn’s algorithm bots look closely at how your audience engages with your content. - Pro Tip: We highly recommend optimizing your initial post time based on your analytics or other recommended times. View the full article at https://bit.ly/2JMkWKk This week’s #PowerMove segment was “Social with Intent & Purpose” In the #InfluencerInterview… This week’s Influencer Guest, Nicole Martin, leads a HR Shared Services Firm that serves Chicagoland. She always says Strategic HR - Day One - Employee One and her firm is a Strategic Alliance Partner with Best & Brightest Companies to Work For. As an Author and Speaker, she aims to impart joy and purpose to people through their work. Register for the LIVE webcast: http://myinfluencefactory.com/ EXCLUSIVE Facebook LIVE: https://www.facebook.com/groups/BusinessInfluencerAlliance/ View ALL Past Episodes: https://app.socialjack.com/podcast Connect with Dean: Twitter: https://twitter.com/deandelisle LinkedIn: https://www.linkedin.com/in/deandelisle/ Instagram: https://www.instagram.com/deandelisle1/ Connect with Nicole: Twitter: https://twitter.com/HRBoostLLC LinkedIn: https://www.linkedin.com/in/cnicolemartin/ Instagram: https://www.instagram.com/nicolemartin.live/ Connect with Jackson: Twitter: https://twitter.com/JacksonDelisle LinkedIn: https://www.linkedin.com/in/jacksondelisle/ Instagram: https://www.instagram.com/jacksondelisle/ Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Social Media Engagement by Social Jack™ Influencer Team Voice-Over by Laila Wenrich Brought to you by Social Jack™ Are you ready to be an Influencer? Visit us at https://www.SocialJack.com

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