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Episode Info: Social Jack™ Influence Factory Episode 62: Joseph Strazzeri – “Transparent and Authentic Influence” Air Date: Wednesday, May 15, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE). In the #InfluencerNewsUpdate segment… During the Influencer News Update, the team discusses “10 Expert Tips to Improve Your Facebook Video Marketing”, an article by Yam Regev via Social Media Today. Here is what we discussed: - Limit your videos between 15 and 90 seconds in length. - Hook your viewers by getting straight to the point - Tell people why they should watch - Catch people’s eye with a great video thumbnail: the most engaging photo or graphic will always win - Vertical video outperforms square videos. - Buffer teamed up with Animoto to find out what video orientation performs the best on Facebook. - Although landscape videos can be used across all platforms, it turns out that vertical video performs best on Facebook. - Vertical videos perform better because they are mobile-friendly. If brands wish to be successful on social media, they will need to keep up with mobile-centric video trends. - Get your Facebook Business Page moving. - Introduce your brand, and the people within the brand, authentically. You can also show off your latest product, or use the time to promote an upcoming sale or event. - Caption your content. You can do this using Headliner or Handbrake. - Use a mix of various video types to keep things interesting. (Live video, Tutorial video, Informational video, BTS videos, UGC videos, etc.) - Promote and distribute your content for maximum impact. - Build a buzz around your Facebook Live event. If you have a video series, promote it like a TV show. Watch what TV show accounts do in order to build a buzz on social around their upcoming episode. - Finally, make sure to check your metrics. This is very important because it shows you which videos are performing the best. If you have a mix of video content, then it will show you which ones your audience likes the best. View the full article at This week’s #PowerMove segment was “The Fear of Authenticity” In the #InfluencerInterview… This week’s our Influencer Guest, Joseph Strazzeri is an Attorney and Counselor for Successful Families and Business Owners; an Educator for Wealth Advisors; and a Speaker and Author. As a former general contractor, land developer, and business owner, Joe combines these skills along with more than 20 years of experience as an attorney to counsel families and business owners. Through 5 unique brands and with his partners, Joe educates wealth advisors, assists business owners to find “what’s next”, as well as protects families and their assets through a unique planning process called “Care to Know” planning. The Care to Know model celebrates the in...
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