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Social Jack™ Influence Factory Episode 61: Richard B. Hollis – “Changing The Game of Influence” Air Date: Wednesday, April 24, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE). In the #InfluencerNewsUpdate segment… During the Influencer News Update, the team discusses “12 of the Best Social Media Analytics Tools (and How They Can Help Your Business)”, an article by Aleh Barysevich via Social Media Today. Here is what we discussed: - Analytics is at the core of any marketing strategy. Marketing on social media is no exception to that. - Digital Marketing is so spread out among multiple platforms that it only makes sense to use tools that provide deeper analytics across all platforms. - You need to measure your every effort before being able to maximize your campaign performance. - Awario is a social media monitoring tool that provides powerful analytics elements. - Awario measures online mentions of your brand in order to provide you with statistics on mention growth, reach, a list of mentions’ languages and locations, their sentiment and where on the web they’re occurring. - This tool also analyzes people on social media who have used your keywords as well as provides alerts for you and two competitors. - Awario has a free 14-day trial - Snaplytics provides detailed performance data for Instagram and Snapchat, it also includes insights into Stories and overall follower growth. - Snaplytics also has a 14-day free trial. - Squarelovin is an analytics tool made specifically for Instagram. This tool tracks likes, followers, reviews post performance, and overall profile engagement. - Squarelovin offers a freemium account. - Rival IQ analyzes posts, likes, and comments from all major social media platforms (Facebook, Instagram, Twitter, and Pinterest) - Rival IQ is also integrated with Google Analytics which allows for comprehensive data on how your customers get to you and what they do once they get there. - Some of the other tools mentioned in this article include: Union Metrics, Keyhole, Hootsuite, Sprout Social, Tailwind, Sotrender, Wiselytics, and Socialbakers. - There are many different platforms for analyzing your campaigns and it is definitely worth looking for the best one for your brand. - Don’t forget, you cannot manage what you cannot measure. View the full article at This week’s #PowerMove segment was the power of “Connecting Up!” In the #InfluencerInterview… This week’s our Influencer Guest, Richard B. Hollis has accumulated 30 years of CEO experience, Is an accomplished and experienced American business leader, Has maintained a long-held vision of producing value through delivering breakthrough products that are disruptive and create extraordinary user experiences that result in market leader positions. Richard has been part of 3 M&A and conducted 2 IPOs. Holonis is Richard's 6th early stage start-up company Register for the LIVE webcast: EXCLUSIVE Facebook LIVE: View ALL Past Episodes: Connect with Dean: Twitter: LinkedIn: Instagram: Connect with Cait: Twitter: LinkedIn: Connect with Jackson: Twitter: LinkedIn: Instagram: Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Social Media Engagement by Social Jack™ Influencer Team Voice-Over by Laila Wenrich Brought to you by Social Jack™ Are you ready to be an Influencer? Visit us at

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