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Episode Info:

Social Jack™ Influence Factory Episode 59: Cait Hassett & Jackson DeLisle – “Social Streaming Your Influence” Air Date: Wednesday, April 24, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE). In the #InfluencerNewsUpdate segment… During the Influencer News Update, the team discusses “LinkedIn Publishes New Guide on How B2B Brands Can Make Best Use of Video”, an article by Andrew Hutchinson via Social Media Today. Here is what we discussed: - Since January, LinkedIn content has become more reliant on visuals – specifically video – so LinkedIn has published a new guide to help B2B brands adapt to this change. - In the guide, LinkedIn explains that B2B brands tend to shy away from video content, or they do not see a beneficial way to utilize it. View the guide: - Many people have this idea that all video on social media has to be funny or dramatic and have a Hollywood-style production budget. - In order to encourage more B2B brands to use video content, they have provided the key elements as well as watchable examples of effective video marketing strategies. - LinkedIn has created a step-by-step list on the development and creation process. - They have also helpfully outlined all of the data that is available on video content. This helps with planning subsequent videos and determine the effectiveness of your efforts. - Keep in mind that LinkedIn users are 20x more likely to share a video than any other type of content on the professional social media platform. - As of March 2018, LinkedIn has also added Sponsored Video for Company Pages. Read more on that here: View the full article at This week’s #PowerMove segment was merged with the Influencer Interview. In the #InfluencerInterview… This week, Cait Hassett and Jackson DeLisle, sit down with Dean to discuss the benefits and uses of Going LIVE and Streaming on social media, and how you can use these quick and easy tips to grow your influence. The team also shares beneficial tools that you can use to produce and edit your videos. Register for the LIVE webcast: EXCLUSIVE Facebook LIVE: View the materials discussed in this episode at Connect with Dean: Twitter: LinkedIn: Instagram: Connect with Cait: Twitter: LinkedIn: Connect with Jackson: Twitter: LinkedIn: Instagram: Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Social Media Engagement by Social Jack™ Influencer Team Voice-Over by Laila Wenrich Brought to you by Social Jack™ Are you ready to be an Influencer? Visit us at

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