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Episode Info:

With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the media landscape for marketers has become crowded, fragmented and multi-fold – which is the good news! You now have a plethora of choices when making media selections that allow you to not only narrowly target your exact audience, but also get near instant feedback in terms of engagement and viewership in real time, and enrich your data stream for further refinement of your selections based on actual purchase or engagement levels. Miraculous!

So where does that leave Network television and terrestrial radio? Right there in the fight, according to special guest media expert Karl Minacapelli of CK Westbury Media in Towson, MD.

Learn about how:

  • TV can narrow cast to your audience
  • Radio can do real time feedback on day part and web engagement
  • Cable can be a bargain if you want to laser focus your buy
  • Radio can be a bargain if you want to own the category

The best 30-minute education on media buying available, right here from the doctor and his colleagues!

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