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There’s one thing you can always be certain of when it comes to skincare trends: here today, balm tomorrow.

But it makes sense.

As technology and our understanding of the human body evolves, so does our skincare.

Just a few decades ago, we didn’t know how catastrophic the effects of smoking cigarettes on our skin. We had no idea.

Even the most beautiful, fresh-faced actresses in Hollywood went through cartons of cigarettes like they were potato chips - completely unsuspecting of the havoc they were wreaking on their skin and overall health.

Can you imagine that now?

So what does the skincare industry look like in 2018? What trends are shaping skincare at the moment?

Life Imitates Skincare? Or the Other Way Around...
With Safe Beauty becoming more of a priority for consumers, skincare addicts are endlessly searching for the most effective and least harmful ingredients.

Many skincare brands are now using ingredients that already exist in our bodies naturally, like collagen and hyaluronic acid.

We naturally have an abundance of these youth-preserving substances, but their production decreases dramatically when we get older.

So not only are these skincare ingredients surprisingly effective, but they’re completely non-toxic!

The Best Oil for Your Skin You’ve Never Heard Of
It seems that every few years, the beauty industry totes a new oil as the most effective and valuable oil for our skin (only to be denounced as the worst possible thing for your skin a year later).

But red palm fruit oil is different. There are a ton of reasons why this oil is a couple of steps above the industry’s most beloved fats, like coconut oil and shea butter.

Red palm fruit oil is packed with omegas, antioxidants, micro-nutrients, trace minerals, and tons of other goodies!

And that’s not even it! Red palm fruit oil can be effective whether you ingest it or apply it topically, making it versatile for skincare or beauty supplements.

Probiotic and Fermented Skin Care
Even with superfoods like red palm fruit oil breaking the skincare scene, formulators are taking it a step even further by experimenting with fermentation.

Skincare researchers are finding that when skincare ingredients undergo the fermentation process, the body absorbs the nutrients remarkably faster.

So you’d better believe that skincare formulators like David are already testing the effectiveness of fermented red palm fruit oil and others.

Follow Just Ask David for More!
David is your behind-the-scenes beauty guru, giving you the inside scoop on the latest science and trends in the industry.

Follow @JustAskDavid on Instagram for more!

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