Clay Collins is a marketing genius. And you know we don't toss that term out there lightly. Clay has a unique perspective on marketing and getting people to pay attention. He's got a background in science and psychology -- and actually dropped out of a PhD program to start LeadPages. If you're interested in marketing, copywriting, or selling, this is one of those "get your notebooks ready" episodes of Seeking Wisdom. Time Stamped Show Notes: 02:08 - Looking at big companies and other industries for inspiration 04:19 - Using a “swipe file” to learn from others 10:23 - How Clay created passion and knowledge at his company 13:00 - Found traffic, generating and optimizing leads 17:30 - Endless sales funnels and the growth mindset 21:30 - Organizing your team around the company’s goals 23:10 - Summarizing Clay’s three top points 25:28 - Clay’s background and founding of Leadpages (check out Leadpages at https://www.leadpages.net/) 3 Key Points: Make a tactical decision be inspired by other companies and industries. Your hottest leads are the newest leads. Keep your audience engaged on your website. Marketing should never be done. Two Ways To Support The Show 1. Subscribe on your favorite podcast app. 2. Leave us a five-star review. Here’s how to leave a review: http://bit.ly/5-Stars-Only Connect With Us Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Come hang out with us at seekingwisdom.io and on Twitter @seekingwisdomio. Learn more about Drift at Drift.com.