Data is a complex topic, not only related to machine learning algorithms, but also and especially to privacy and security of individuals, the same individuals who create such data just by using the many mobile apps and services that characterize their digital life. In this episode I am together with B.J.n Mendelson, author of “Social Media is Bullshit” from St. Martin’s Press and world-renowned speaker on issues involving the myths and realities involving today’s Internet platforms. B.J. has a new a book about privacy and sent me a free copy of "Privacy, and how to get it back" that I read in just one day. That was enough to realise how much we have in common when it comes to data and data collection.