BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar
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How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money.
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The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.Read more »
Most Recent Episode
SECRETS 077 The Perfect recipe for growth knowing your numbers authentic love for your hive with Leigh Keith and Bill Keith of Perfect Bar
< 1 day ago
Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche. I hope you're enjoying this podcast. If you like it, share with a friend, subscribe, and leave a review on iTunes. In addition to providing a free downloadable guideat the end of each show, I’ve also started providing coaching and guidance in many of the shows to help brands accelerate growth by helping them get their products onto more retailers shelves and into the hands of more shoppers. Today's story is about a brand that never gave up, even when the odds were stacked against them. On top of that, this brand chose to do something that was radically differentthan any other brand in the space, to literally go where no energy bar had gone before. In the process, they redefined the categoryand they created a whole new group of consumers. They identified a specific need and they filled it. What's really unique about this brand is that they know their numbers and they know their customers. Now, you're probably saying, "Well, every brand knows who their customers are. They wouldn't have a brand if they didn't." This storyis unique in that they built a product for their customers in an extremely competitive category. Interestingly enough, this is where a lot of brands get their start: in energy bars. What's unique about this brand is that you can find their products in the refrigerator. They identified an unmet need in the category: a healthy, nutritious energy bar that was fresh. The challenge was in getting retailers to understand why their product was so unique and so different and why consumers would flock to their stores if they stocked their brand. If you think it's difficult to fight for space in the center of the store, imagine this: fighting for shelf space in the refrigerator. The space is finite and it's extremely competitive. Fast forward a couple of years and you can see other brands going in the space, including Once Upon A Farmfrom an earlier podcast, as well as many other brands. What really impressed me about this young brand is how well they know their numbers. They know their demographics. They know exactly what's going on at the shelf. They pay close attention to the numbers, their consumers, and everything else that matters to a brand. Unfortunately, this is an area that a lot of brands gloss over or really don't understand. Actually, this is the purpose of this podcast, is to help you get your product on more retailer shelves and into the hands of more shoppersby helping you maximize all your available resources and then teaching you where to go for additional information. On this podcast you're going to hear about a unique study this brand did going above and beyond every other brand in the space. This is what I call true category leadership. If you're impressed so far, this pales in comparison to the way they take care of their customers, their hive, their commitment to ensuring that their customers get a phenomenal experience every time. On this podcast, I talk about a lot of brands spending a lot of time reacquiring the same customer. This brand has found the perfect strategy to maximize every customer experience. This is how you build real loyalty. Here are Leigh Keith and Bill Keith of Perfect Bar. Download the show notes: brandsecretsandstrategies.com/session77Read more »
Episodes of This Show
5 days ago