The Boss Mom Podcast
About This Show
Welcome to the Boss Mom Podcast, where women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. WIth host Dana Malstaff.
Most Recent Episode
Episode 319: Nurture Your Business: How to Leverage Holidays and Special Dates to Grow Your Business
2 days ago
We often don’t leverage holidays and special days enough--but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your marketing and content. We have complete control over what we launch, and we can make informed decisions that we can market really well. -Dana Malstaff Things We Learned From This Episode Marketing and promotion is about finding a reason to celebrate. September and October are great for health and cooking because we’re about to have guests, and we want to cook good meals without gaining weight over the holidays. Look for correlation between a holiday and what you’re trying to sell to your audience. Holidays and special days give us an opportunity to breathe life into our projects and promotions. If you plan ahead, you can do something that will stand out and resonate with your audience. Go to websites like http://www.holidayinsights.com/moreholidays/ , pick 4 or 5, and find a way to get people excited!
Episodes of This Show
4 days ago
Rated 5 out of
Cheers me up when I am running!
This podcast is both very enjoyable and extremely useful. I listen to it when I go for a run early in the morning and I keep smiling all along like an idiot while I am sweating (the people who see me must think I am crazy). By the time I come home, I have some helpful tips to implement in my business, and I feel completely uplifted!
Date published: 2016-12-15