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As college coaches, we tend to want to push our prospects through the process towards our goal of getting them to commit. But could there be times where you need to slow down and make them feel like you understand what their concerns or questions really are? Yes. At least that's the advice of our guest on today's show, Mark Giganti. He is, in my opinion, one of the greatest sales professionals and trainers in the country. I've known him for close to 25 years, and he has been one of the people that has helped shape my foundational understanding of sales, marketing and effective communication. Today, he shares some specific advice for coaches who want to make sure they're guiding the prospect the right way. I know you'll find it valuable. After the podcast, make sure you register for this Summer's 2017 National Collegiate Recruiting Conference in North Carolina. It's going to be fantastic, and we want you there. www.dantudor.com/conferences Enjoy it, Coach!

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