Better Business Coach Podcast: Sales Training | Proven Education | Actionable & Downloadable Worksheets
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A business coach’s #1 source for critical sales training, proven business coaching education, and actionable coaching worksheets, all downloadable for immediate use with your clients.
Most Recent Episode
BBC 025 : How to Make Networking Work for You (2 of 2)
Jun 19 15
That’s right; you no longer can sit and wait for your neighbors to find you. If you don’t start making sure people know what you know, they will just go elsewhere.
This session follows on from the last with Judy Robinett, where we talked about the importance of networking. In this session, we discuss how to map your network and start making it work for you.
Social media, ecommerce and video conferencing has allowed each and every individual to connect with more people and do business outside local boundaries. For people that go into this brave new world prepared, it is an opportunity like no other. For those that treat business and networking the same way as the past, it will leave them sorely surprised.
The days where opening a shop on the corner guarantees you trade are gone. No more does being the only accountant in town mean you will get the business of everyone around you.
Judy suggests that there is an unwritten rule to the success you can achieve, and that is, "Your network equals your net worth." It is possible to be successful in business on your own, but it is a lot easier if you have the help of others. If your whole network is a few family and friends, you’re going to hit a wall. You have to have relationships with people that can help you.
Mapping your current network
On average, most people know 632 people, yet they infrequently think about how to leverage these people to help themselves or the people around them. Judy suggests that when it comes to networking, not utilizing the network you already have is the most frequent mistake a person makes. To rectify this, she suggests you write down a list of one-hundred people you know. By doing this you will soon start to see obvious connections you could make, introductions that could help others, and holes you need to fill.
One connection away from success
Judy suggests that many people complain that they have not achieved success yet because they’re just missing one introduction, one endorsement, or one piece of publicity. On completing the mapping exercise, she suggests that more often than not the person realizes that they actually have known someone all along that could introduce them to the person they have d