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It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year.

Today, Custora VP of Customer Success Ben Grant gives an overview of marketing-specific and cross-organizational strategies to better serve your best customers.

In this webinar, you’ll learn:

  • Why VIP cultivation is so important to your bottom line.
  • How to use customer analytics and segmentation to design surprise-and-delight tactics specifically for your VIPs.
  • How marketing and merchandising can work together to ensure the long-term growth of your organization by increasing the value of your top 10% of customers.

To learn more, visit us at

For the video webinar version of this interview, click here

To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here

To see what Custora can do for your business, request a demo today.

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