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Episode Info: When you look at your business from the world view of your customer, you begin to see interesting things. Often times, the decision to work with your business is determined at that first touch point, and the employee that is the greatest influencer in the decision making process of your prospect is your often times your lowest paying employee -- your receptionist. Invest in this person heavily because they are either winning business for you, or losing it for you. Drip, drip, drip... that's the sound of money leaking out of your business.

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